Blog entry Get The T-shirt: Freerice Shop Launched

21 June 2011

(DRUM ROLL) Announcing the official Freerice shop! In the last few months, over 300 of you asked for Freerice t-shirts, bags and other merchandise on the Freerice feedback forum.

You will see a new option in your main navigation menu for "Shop". Do you see it? The shop is hosted for free by CafePress, and offers a wide range of products.

In addition to listening to the community, wearing a Freerice t-shirt helps to raise awareness and attracts new players, who help raise more rice to provide more meals for the world's hungry. With almost 2 billion people active online today, just imagine what we could achieve?

To keep prices low, purchasing an item in the shop will not raise rice.

Join The Competition

We know there are Freericers dying to submit designs. Now is your chance to get involved.

The competition runs until 21 July 2011, with the winning design appearing on Freerice merchandise and in a Freerice blog post. The prize is victory and the satisfaction of walking past someone in the street wearing your creative.

To take part:
1. Upload your design to
2. Tag it "freerice_shop_comp" (this is important!)
3. Include your Freerice username in the description
4. You can find logos and creative to work with here

- It should clearly be about Freerice
- Keep in mind the limitations of t-shirts and other products
- Use common sense, Freerice is used by children (eg. nothing abusive, discrimanatory, etc)
- You can submit more than one design

We will add designs to this Flickr Gallery.

May the best design win!

Freerice is maintained by and supports the United Nations World Food Programme, the world's largest humanitarian organisation fighting hunger worldwide. To find out more go to

Fri, 08/26/2011 - 16:04 Princehomegroup2

There should be a t-shirt made out of rice!!!!!!!!!!!!!!!!!! That would be so COOOOOOOOL! XD LOLOLOL!

Mon, 07/18/2011 - 00:19 Maryvonne

I love the T-shirts and other products in the shop. But before I order something: Can you tell me please where the cotton comes form (from fair-paid farmers using no pesticides?) and where they were sewn (for fair wages?)? Sometimes even trustworthy humanitarian organizations forget these aspects just to raise money...

Thu, 07/14/2011 - 21:31 kaityb

I love the rice up thing! very cute
@ jane howard
what dog are you talking about?
O.o confused

Thu, 07/14/2011 - 16:46 Harrix33

I hope you give people rice for other people buying your merchandice.

Tue, 07/12/2011 - 23:05 sajayi

I like giving food to the poor because world hunger will stop

Mon, 07/11/2011 - 19:53 bubblegums

Cool Idea! I agree with jjmurph82- who said "Do you think you'll ever have a promotion where you can spend rice on merchandise and not real money? like if you have 100k or more rice you can have it taken away from your totals but it will still be donated and then you get a free shirt?"

I think that would be good, too.

Sun, 07/10/2011 - 20:15 Jdopgrinen

I am also confused as to how Free Rice is benefiting from this at all. You provided Cafepress with free designs and are not asking anything in return for the charity. If the goal is to solely generate publicity why not post high-res images of the designs online for users to make their own shirts/accessories? Then they can take that $18 they would have spent on Stuff and donate it directly to WFP.

Thu, 07/07/2011 - 06:18 Abbie Gale Lehman

I found Feiva's comments interesting. Perhaps PayPal could be added as a way to pay. And cut quantity of each item made to lower the cost, and then it'll just be a race for the diehard freericers who want the coolest stuff before it runs out. Sound good?

Sun, 06/26/2011 - 16:14 feiya

Nothing would even appear in the store... and like what the other commenter said, $18 is too much for a shirt it's approximately 774 Philippine Pesos and shirts are like 300 Pesos here. But anyway i also can't buy if it's cheaper I don't have a credit card

Sat, 06/25/2011 - 00:20 dozogirl

If I could suggest for anyone creating a design for the tote bags/messenger bags, perhaps the color of the bag should be a light shade of green, rather than yellow, or plain tan/white. It would definitely attract attention, and be more colorful.

Thu, 06/23/2011 - 21:59 purple_ray

I'm really shocked that Freerice has chosen a cheap clothing supplier rather than an ethical company, as I expected when I heard about the store. What's the point in raising money for the WFP and then at the same time selling products that presumably support sweat-shop labour?

Wed, 06/22/2011 - 15:52 Linda Daunter

I really like the rainbow design. I will definitely buy a t-shirt.

Tue, 06/21/2011 - 22:39 jjmurph82

Do you think you'll ever have a promotion where you can spend rice on merchandise and not real money? like if you have 100k or more rice you can have it taken away from your totals but it will still be donated and then you get a free shirt?

Tue, 06/21/2011 - 19:13 jane howard

I really like the "rice up" slogan -- very topical. But whose dog is that?

Tue, 06/21/2011 - 18:13 Team_Freerice_admin

Hi Rice 4 Free, yes, we will definitely consider personalised designs in the very near future.

The the cost covers only the production (in otherwords, these are the lowest price offered by CafePress and we have not added any commission on top of their original prices).

Thanks for your ideas, support and enthusiasm!

Tue, 06/21/2011 - 17:44 Rice 4 Free

I'm SUPER EXCITED about the shop! Going to buy a hoodie right after this. I have a question though: If the money doesn't raise rice, where does it go? Also, if I may make a suggestion, what about personalized merchandise? You could login and put your username/grains donated on the front or back. Mabye you could put the # of people fed as well? For example on back of shirt: Rice 4 Free has earned 183000 grains and fed approx. 10 people for a day!(Based on the fact a person needs a minimum of 19200 grains of rice per day, actual number is 9.53125, but rounding up is 10) Thanks for reading my comment!

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